The American Cancer Society this year plans to use its entire advertising budget of $15 million to campaign against inadequate health insurance coverage, the New York Times reports. The ad campaign is "unique, say experts in both philanthropy and advertising, in that disease-fighting charities traditionally limit their public appeals to narrower aspects of prevention or education," according to the Times.
Wow! How much stronger does the message need to be to get it through to people that we must adequately address the very real health-care crisis of the present, not to mention the tragedy that looms in our future?
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